ABU-EMP’s 2025 Sales Kickoff Event Builds Unstoppable Momentum

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ABU-EMP’s 2025 Sales Kickoff Event Builds Unstoppable Momentum

ABU-EMP’s 2025 Sales Kickoff Event Builds Unstoppable Momentum

Blogs
March 28, 2025

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ABU-EMP recently held its annual Sales Kickoff event themed "Momentum," setting the tone for what promises to be a year of action, growth, and unparalleled success.

The event brought together employees, business consultants, and key stakeholders to ignite collective energy and focus on building from previous achievements to reach new heights in 2025.

14 Years of Empowering Businesses

This year marks ABU-EMP’s 14th year of empowering Filipino entrepreneurs through non-collateral business loans.

What started as a small, ambitious team has grown into a company making a major impact in the business lending space. When CEO Meryl Ting joined the company in 2016, ABU-EMP had only six or seven employees. Today, that number has grown to 37 dedicated team members, with even more on the horizon as the company expands to serve more entrepreneurs across the Philippines.

From Limitless to Momentum: A Natural Evolution

Last year’s theme, “Limitless,” encouraged the team to dream big and embrace infinite possibilities. This year’s theme, “Momentum,” is a natural evolution—a call to action for every member of the ABU-EMP family to build on the success of the past, take decisive action, and create unstoppable progress moving forward.

During her keynote speech, CEO Meryl Ting emphasized the power of the present moment and the responsibility each team member holds to seize opportunities as they come.

“It’s about fueling the moment, being in the present (and) doing what we can do best in that present moment,” she said.

With non-collateral business loans, ABU-EMP is enabling more businesses to scale, innovate, and thrive, while providing tailored support and expert guidance through its growing network of business consultants.

Looking Ahead: Growth, Action, Impact

The “Momentum” theme is more than just a word—it’s a movement. It’s about turning ideas into action, transforming potential into real growth, and continuously improving to better serve clients. This event was a rallying cry to embrace speed, agility, and consistency, all key factors in maintaining the momentum required for sustainable success.

As ABU-EMP looks ahead to 2024 and beyond, the focus remains clear: empower more entrepreneurs, deliver fast, accessible financing solutions, and foster a team culture where every win counts.

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